Uptime

Uptime is a microlearning mobile app designed to help users learn faster by providing rich, engaging 5-minute summaries—known as “Hacks”—from books, courses, documentaries, and podcasts.

Problem statement

While the app initially received positive reviews and favorable media coverage, it faced challenges with conversion, retention, organic growth and establishing a sustainable monetization model. These issues posed a hurdle as Uptime sought the growth metrics necessary to secure its Series-A funding.

Low conversion rate Low Day 7 retention Lack of organic growth

Successful A/B tests

Here are some of the more successful A/B tests I ran over my 2 years at Uptime:



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Feedback

I can only say good things about Cristian. He's one of the most talented product designers I worked with, and he also brings such good vibes when you need it. He's an extremely fast problem solver and he always brings a perspective that you forgot to look at. From ideation to optimising your product, Cristian is one of the best Product Designers out there.

Humberto Mogetti

Head of Product Design @ Uptime.app

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Shpock